If you run a website and want to create a funnel, the first thing to keep in mind is having a good landing page. There are a lot of tools that can help you in making a good landing page and one of the best is Clickfunnels. Using this software, you can create a more efficient landing page for your website. If you don’t have a funneling tool now, check out clickfunnels pricing table.
The following are a few must have elements on a landing page.
- Unique selling point
In order to make people interested in your offerings, you need to understand them and create a USP that they might prefer. You can analyze the right USP by analytics features in funneling tools like clickfunnels. These tools give you info about your audience and their interests so that you can create better plans.
- An effective headline
The first thing that any visitor will read on your website is the heading. As they say first impression is the last impression, hence it is important to make sure that your heading is to the point and interesting.
- An engaging sub-heading
After the heading, it is important to have an engaging sub heading so that people can get interested to read more about your offerings. It is important to understand your audience if you want to make a good sub-heading.
- A reinforcement statement
Most of the people that visit a website will simply scroll it and read highlighted text until they find something to make them interested. This is why you should always have a reinforcement statement that explains your motives, offering and vision.
- Closing statement
You should do a thorough research when making a landing page as it is all about the content. The closing statement holds as much importance as the first line of the page. When a viewer reads the whole text and you give him an interesting closing statement, the chances of conversions get better.